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Strategy & Management

GoMingle App

GoMingle App

Posted on Jul 21, 2014

Developed exclusively for the ultra-nightclub and day club scene, the GoMingle app for Android and iOS offers guests a fun, unique and secure way to make new connections, order food and drink, receive house specials and communicate with other guests and VIPs. Big Bright Sun Communications contributed to the analysis and design phases of the app development lifecycle by producing screen flows and business rules documentation. We also produced the GoMingle.com website, including integration of syndicated concert listings and configuration of an online support desk. Find out what savvy club goers are so excited...

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Seaside Chevrolet – Search Engine Marketing

Seaside Chevrolet – Search Engine Marketing

Posted on Jul 21, 2013

Seaside Chevrolet has been serving southeastern New Brunswick for more than three decades. On the heels of a website refresh, Big Bright Sun undertook an optimization of Seaside Chev’s search engine marketing campaigns. We deseigned ads targetted to new and used vehicle shoppers, and implemented an inventory feed that updates display and text ads based on near real-time data. As a result of finer grained segmentation and enhanced ad content, campaign conversion rates were significantly enhanced....

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PRO•LINE – Dynamic Banner Ads

PRO•LINE – Dynamic Banner Ads

Posted on Sep 6, 2012

PRO•LINE is Atlantic Lottery‘s sports lottery brand. What better way to catch the attention of sports bettors online than to include up-to-the-minute odds for hockey, baseball, football and basketball matches right in your banner ads? To make this happen, Big Bright Sun deployed a data bridge between the publisher of game odds and the ad network. Game schedules are automatically fetched, transformed to extract the most relevant matches for the target audience, and syndicated in a lightweight format to Flash banner ads. Voila! A timely and effective call-to-action to the sports betting audience. Want to bet...

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