HTML5 Dynamic Banner Ads
Flash has served as the de facto standard for banner ads for more than a decade. However HTML5 is becoming the new standard for beautiful display ads that work regardless of screen or device. Big Bright Sun Communications converted LottoMax and Lotto 6/49 banners from Flash to HTML5, incorporating a dynamic feed of the latest jackpot amounts and a countdown to the next draw. As a result, ALC was able to reduce campaign production time while simultaneously engaging users on desktop and mobile devices with rich animation.