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PRO•LINE – Dynamic Banner Ads

PRO•LINE – Dynamic Banner Ads

Posted on Sep 6, 2012

PRO•LINE is Atlantic Lottery‘s sports lottery brand. What better way to catch the attention of sports bettors online than to include up-to-the-minute odds for hockey, baseball, football and basketball matches right in your banner ads? To make this happen, Big Bright Sun deployed a data bridge between the publisher of game odds and the ad network. Game schedules are automatically fetched, transformed to extract the most relevant matches for the target audience, and syndicated in a lightweight format to Flash banner ads. Voila! A timely and effective call-to-action to the sports betting audience. Want to bet...

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