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Show ‘n’ Shine – Social Campaign

Show ‘n’ Shine – Social Campaign

Posted on Jan 22, 2015

Seaside Chev has been a part of the south-eastern New Brunswick community for over three decades. Seaside’s annual Show ‘n’ Shine all-GM car show has become a growing tradition since its inception in 2010. For the fifth edition of the Show ‘n’ Shine, Big Bright Sun produced a website allowing car enthusiasts to vote for their Online Fan Favourite vehicle (congratulations Ron!) Big Bright Sun’s event photography is featured in the site’s photo...

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Lounsbury Moncton – Malibu SEM Campaign

Lounsbury Moncton – Malibu SEM Campaign

Posted on Jan 22, 2015

Lounsbury Chevrolet, Moncton’s Chevy dealer, carries a large selection of new and used vehicles. A 2015 Malibu LS for under $20,000 is a great deal! So to spread the news, Big Bright Sun produced an online advertising campaign running on the Google Display Network. Web and in-app banner ads were designed to drive traffic to a mobile-optimized landing page featuring click-to-call capability and MyCallRunner integration. Campaign performance metrics provided valuable insights into conversion rates and cost of...

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Seaside Chevrolet – Search Engine Marketing

Seaside Chevrolet – Search Engine Marketing

Posted on Jul 21, 2013

Seaside Chevrolet has been serving southeastern New Brunswick for more than three decades. On the heels of a website refresh, Big Bright Sun undertook an optimization of Seaside Chev’s search engine marketing campaigns. We deseigned ads targetted to new and used vehicle shoppers, and implemented an inventory feed that updates display and text ads based on near real-time data. As a result of finer grained segmentation and enhanced ad content, campaign conversion rates were significantly enhanced....

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